3 years 4 months ago
At this point in the studio's history, the Hitman series has been with IO Interactive longer than anyone working in its office; no one at the company has worked on every single entry in the franchise. For 20 years, the name IO has been synonymous with Hitman and its protagonist Agent 47. While the developer has made other games, such as the Kane & Lynch, Freedom Fighters, and Mini Ninjas games, the vast majority of its releases have been Hitman games. But Hitman 3 is the end of an era. Capping off the World of Assassination trilogy it started in 2016 with its episodic Hitman reboot, IO is walking away from its most iconic franchise – at least for the time being. And there are a lot of emotions tied up in that fact.
In a lot of ways, the story of Hitman is the story of IO Interactive – especially considering the company's last few years. Always a niche, cult series, when 2016's Hitman didn't make the return IO's then-publisher and parent company Square Enix wanted, as CEO and co-owner Hakan Abrak puts it, the company "lost faith" in the franchise – though, admittedly, he seems to understand Square's decision.
"It was called a Trojan Horse strategy, just get people in and if they like it, they will upgrade," Abrak says. "Maybe we’ll get a whole lot bigger volumes in the start and hopefully we can convert these people if they like the game. That was the strategy. The skepticism and, ‘What is this?’ and ‘Is this early access from a big publisher?’ and whatnot, it ended up being historically low sales – a historically low start."