4 months 3 weeks ago
“Do you miss E3 in-person events?” Geoff Keighley reads calmly.
It would not have been, all things considered, an unusual question to ask one of the game industry’s leading personalities. The Entertainment Software Association’s Electronic Entertainment Expo, better known as E3, has long been a dominating feature of the summer. But in the wake of the COVID-19 pandemic, the ESA hasn’t been able to open the doors to the highly regarded in-person convention.
However, Keighley is the driving force behind Summer Game Fest, a newly established but increasingly successful showcase effectively competing with E3. The query came from one of the many viewers who tuned in to see him speak candidly on YouTube following the Xbox/Bethesda showcase, one of Summer Game Fest’s crowning jewels. Keighley’s answer notably dropped any mention of the ESA’s show.
Admittedly, talking about the rival event and the current, contentious shape of the summer showcases is a strange way to begin a look back at the renowned show. But, curiously, the question above underscores just how impactful E3 has been for the game industry. Without the apparent intention to slight Summer Game Fest’s producer, the viewer conflates the idea of a summer gaming convention with E3. The question concisely articulates what the show still means to many: a traditional, inevitable, and unshakable mainstay of the industry’s yearly agenda – even if E3 has undergone cancellations, adjustments, criticisms, and competition in the last few years. Despite its recent stumbles, the expo continues to hold on to its carefully cultivated clout, which goes back decades.