I will miss E3 for its spectacle but mostly because it only lasted one week, not months

5 months ago

It's no surprise to hear that E3 is officially dead. The games industry's annual mega-marketing event had been suffering for years, then skipping 2020 due to covid without an online alternative left space for its killers to aggressively expand and make clear quite how redundant E3 had become. On one hand, E3 was a week of misleading marketing, dubious claims, expensive stunts, and empty hype. On the other, the 317 assorted online events replacing E3 are just as bad, and now they sprawl across months. I miss E3. Bring back E3. I'm sorry, E3. I didn't know how good we had it. Please, bring back E3.

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Author
Alice O'Connor