EA Strikes Big Money Deal With English Premier League After Losing FIFA Name
EA Sports is reportedly on the verge of agreeing to a new six-year deal with the English Premier League worth some £488 million — a contract said to be worth more than double the value of the original deal.
Sky Sports reports that clubs were briefed on the deal on Friday, which is expected to bring in more than £80 million annually. In return, EA will retain the rights to some of the most popular teams in the world, including Manchester City, Arsenal, and Liverpool.
The new deal reflects the strength of the EPL, which has grown into the most profitable league in the world thanks to its lucrative television deals. It has made the EPL an international powerhouse, allowing it to steal away major stars like Erling Haaland.
The EPL's brand recognition makes it a major catch for EA, which recently lost the FIFA license after the group reportedly asked for some $1 billion. In addition to changing the name for the first time in nearly 30 years, EA Sports FC will lose access to the World Cup. However, EA has signed deals with hundreds of teams and athletes, as well as more than 30 leagues, allowing it to retain real-world names and venues.
This gives it a valuable edge over Konami's eFootball series, which has signed valuable deals with clubs including Barcelona, Manchester United, and Inter Milan, but otherwise lags well behind EA's soccer juggernaut in terms of licenses.