When is E3 going to be fun again?

2 years 10 months ago

A couple of months ago, Imogen asked if we need E3 anymore. And I have been thinking about this question a lot. It comes up pretty regularly, and has done basically since E3 started, along with whether E3 is going to last for much longer. It's been nearly 30 years now. But, as Alice0 pointed out to me as we surveyed the smoking wreckage of our desks after E3 2021, this industry is loathe to let things die if it can help it. Even if E3 did eventually end it would be repackaged as a spiritual successor a few years later, possibly called Two Point Expo or similar. So perhaps another question to think about is: will E3 ever be as fun as it used to be?

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Author
Alice Bell