Ubisoft say now is the time for free-to-play games "across all [their] biggest franchises"

3 years ago

Ubisoft is going to focus more on producing "high-end free-to-play games" in future - sort of. In an investor call earlier today, chief financial officer Frederick Duguet said that the company's focus on releasing 3-4 premium games per year "is no longer a proper indication of [Ubisoft's] value creation dynamics."

That doesn't mean they're going to stop making games with an entry fee, but it means that free-to-play is becoming a larger part of their business. The comments come after Ubisoft announced a new free-to-play game, Tom Clancy's The Division Heartland, earlier this week.

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Author
Graham Smith