Steam starts showing EU citizens a game's lowest price from the last 30 days to comply with new law

11 months 2 weeks ago

For those in the UK, the latest “here’s what you could have won” bit of helpful EU regulation just dropped. Valve are now required to show Steam users in EU countries a game’s lowest price over the past 30 days, which means sellers can’t display deceptively high discounts by bumping the base price before a sale. Valve made the change in order to comply with the ominously named “Omnibus Directive”, which applies to all online stores.

Steam already enforces limits on manipulating prices around sales, but it’s nice that some people get to have a little extra peace of mind.

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Author
Matt Cox