1 year 2 months ago
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Leaks are the bane of every publisher's existence, forcing marketing plans to shift, change, or just get scrapped. But that's partly why I'm enjoying EA's approach for advertising the Skate. reboot. Footage from the open-world skateboarders’ playtest leaked last September, and EA have since responded by releasing their own janky videos. These clips give us a taste of the whacky ragdolling happening right now, and it's probably the most entertaining way of marketing a game while simultaneously sucking the air out of leaks.