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Video game marketers are eternally trying to one up each other with stupid terms. From the industry which bought you "levelution", the "drivatar", and "gameplay trailers" which aren't gameplay comes a new one: "gameplay lore trailer". The year has barely begun but Ubisoft are gunning it out the gate with the new Rainbow Six Siege trailer. This new gameplay lore trailer—yeesh!—explains why a game set within Tom Clancy's serious world of paranoid jingoistic masturbation is overrun with a weird parasite mutating people into monsters.