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Paradox pulled a nifty trick when they supplanted EA's urban city builder with their own, and they're now hoping to strike twice with Life By You, a competitor to The Sims, complete with all the top-down interior design and people management you’d expect. We only have a very brief glimpse at Life By You, but developer Paradox Tectonic and former Sims boss Rod Humble are holding an announcement event on March 20th - so, we’ll see more of the life sim later this month.