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Disney are taking out a $1.5 billion minority equity stake in Fortnite publisher Epic Games, and have announced "an all-new games and entertainment universe that will further expand the reach of beloved Disney stories and experiences". According to Disney CEO Robert A. Iger, it's "Disney’s biggest entry ever into the world of games". Friends, we are witnessing the birth of a franchising megamoeba of titanic proportions - a new, Unreal Engine-driven "persistent universe" of playing, watching, shopping and other content-tickling opportunities, featuring characters and stories from Pixar, Marvel, Star Wars, Avatar "and more". Where are your puny gods now?