China reveal new limits on game spending and rewards, wiping billions from Tencent and NetEase market value

6 months 1 week ago

Chinese regulators have announced far-reaching curbs on monetisation and reward systems for online games, in a move that has wiped almost $80 billion from the market value of the world's biggest videogame publisher Tencent and their rival NetEase. Under the new government restrictions, which are pending final approval, online games in China will be banned from giving players rewards for logging in every day, spending money within the game for the first time, or spending money several times consecutively.

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Author
Edwin Evans-Thirlwell