Badge-farming might be behind some big Steam Next Fest demo player numbers

1 year 10 months ago

Yesterday I wrote about eco-strategy game Terra Nil’s demo, which went gangbusters during last week’s Steam Next Fest and shot up into the top 50 most played games on Valve’s storefront. Well, turns out that might be at least partly down to a practice called badge-farming. That’s according to industry pundit Simon Carless’ latest GameDiscoverCo newsletter, anyway.

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Author
CJ Wheeler