Actors' union SAG-AFTRA strike deal to allow AI voice replicas, and video game stars are understandably pissed

4 months ago

Major actors’ union SAG-AFTRA have raised hackles among a number of voice game performers after striking a deal with a company that wants to create AI replicas of actors’ voices for use in games, among other things. While the union claim that their agreement with Replica will allow for a “fair” and “ethical” approach to creating AI voices, it’s clear that a number of actors with credits in games from Baldur’s Gate 3, Mortal Kombat and Starfield to Apex Legends, World of Warcraft and Genshin Impact don’t agree.

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Author
Matt Jarvis