By the end of the 2025 financial year, 50% of Sony's investment into its PlayStation Studios will go towards the creation of brand new IPs.
Revealed in its latest investor briefing, Sony said that investing in new IP is part of its overall growth plans and it's looking to increase this area significantly over the next few years.
While it was previously mostly focused on developing existing IP, pointing to a 2019 figure that saw a 77% investment in its current franchises and only 23% in new ones, Sony has been slowly shifting towards a more even split.
By the end of the 2022 financial year Sony will be investing 66% in existing IP and 34% in new IP, and by the end of the 2025 financial year it wants this number to be exactly 50/50.
This is just the latest confirmation that Sony sees great value in developing its first party PlayStation Studios as it revealed earlier in May that it's investing a further $300 million into its developers including God of War's Santa Monica Studio or Horizon: Forbidden West's Guerrilla Games.
This investment is separate from its acquisitions budget as Sony is also looking to significantly expand the number of studios it owns.
It purchased Bungie in February for $3.6 billion and in the last year has also acquired several other studios, including Bluepoint and Housemarque. Sony Interactive Entertainment president Jim Ryan also said in April that it already has more purchases planned.
It's also looking to expand brand awareness by continuing its development of TV shows based on PlayStation IPs, also confirming during the investor briefing that it's creating series based on Horizon, God of War, and Gran Turismo.
Ryan Dinsdale is an IGN freelancer who occasionally remembers to tweet @thelastdinsdale. He'll talk about The Witcher all day.