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March 2020 was a record-breaking month for both Nintendo Switch and Animal Crossing: New Horizons, with Animal Crossing achieving the third highest launch month physical dollar and unit sales of any Nintendo published game and passing Call of Duty: Modern Warfare as the best-selling game of the month.
As revealed by NPD's video game analyst Mat Piscatella, Animal Crossing: New Horizons sits only behind Super Smash Bros. Ultimate and Super Smash Bros. Brawl for the highest launch month physical software sales. Launch month sales of New Horizons have exceeded the lifetime sales of all other Animal Crossing titles, which makes this newest entry the best-selling game in franchise history.
The Nintendo Switch set a new all-time record for hardware unit sales in a March month, besting the previous high that Nintendo has held since the launch of the Switch in March 2017. Switch has also generated the highest Q1 unit sales for any hardware platform since the Nintendo DS in Q1 2010, a number that also had to deal with Switch shortages around the world.
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Hardware sales are up 63% from March 2019 and have reached $461 million. Nintendo Switch sales have more than doubled and PlayStation 4 and Xbox One both saw more than a 25% rise. Q1 2020 hardware spending is up 2% from Q1 2019 and is at $773 million.
As for March as a whole, spending across video game hardware, software, accessories, and game cards totaled $1.6 billion, which is a 35% increase over March 2019. The $1.6 billion milestone is the highest earned in a March month since March 2008's $1.8 billion. However, year-to-date sales total $3.0 billion, which is a 4% decline compared to last year.
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After Animal Crossing: New Horizons and Call of Duty: Modern Warfare, MLB: The Show 20, Resident Evil 3, and NBA 2K20 round out the top 5 best-selling games of March 2020. The full list is as follows:
March 2020's Best-Selling Games
- Animal Crossing: New Horizons
- Call of Duty: Modern Warfare
- MLB: The Show 20
- Resident Evil 3
- NBA 2K20
- Doom Eternal
- Persona 5: Royal
- Grand Theft Auto V
- Borderlands 3
- Mario Kart 8: Deluxe
- Nioh 2
- Red Dead Redemption II
- FIFA 20
- Super Smash Bros. Ultimate
- Pokemon Mystery Dungeon: Rescue Team DX
- Madden NFL 20
- Just Dance 2020
- Star Wars Jedi: Fallen Order
- Mortal Kombat 11
- Call of Duty: Modern Warfare 2: Remastered