Elden Ring's official advertisement in Thailand is a bonkers, live-action drama that also explains some of the game's lore extremely effectively.
The trailer was posted by Twitter user Daniel Ahmad (below) and doesn't actually show any gameplay until three minutes in.
Instead, it firsts unfolds into a family drama where grandma's sacred ring is destroyed, throwing her family into turmoil. Meanwhile, a prodigal son journeys home, reminiscing about his childhood – which includes a surprising number of Elden Ring references.
Thai ads hit different pic.twitter.com/iJnDi31ZLG
— Daniel Ahmad (@ZhugeEX) March 3, 2022
The "Tarnished" child returns home as the family fights to claim pieces of the ring for themselves, and saves the family from further fighting – before playing the PlayStation with grandma.
It's a hilariously odd reworking of Elden Ring's own story, which features a shattered ring being claimed by a number of demigods, and a Tarnished player coming to reclaim them and put the Ring back together. Unlike the Thai advert, there is a lot more murder involved in the game.
Another live action trailer for the game was released yesterday starring actress Ming-Na Wen, and these aren't even the strangest Elden Ring stories to come out in the last few days.
A player used the Nintendo Switch's Ring Fit controller to defeat a boss, a streamer's Twitch chat took control of the game while he slept, and it's even got its own candy.
Elden Ring has dominated the gaming sphere since it launched on February 25 when it became one of the best reviewed games in modern history and only grew in popularity.
In our 10/10 review, IGN said: "Elden Ring is a massive iteration on what FromSoftware began with the Souls series, bringing its relentlessly challenging combat to an incredible open world that gives us the freedom to choose our own path."
To make those choices with the best available information, check out our guide that features everything you could ever hope to know about Elden Ring, including collectible locations, boss strategies, and more.
Ryan Dinsdale is an IGN freelancer who occasionally remembers to tweet @thelastdinsdale.