Xbox attended Gamescom all guns blazing last week. The intent felt clear from the start: Microsoft wanted to make a statement.
Following a strong showing at Gamecom Opening Night Live, the platform holder had its biggest booth ever at the event, 50,000 square feet built by 500 people over two weeks, with 30 playable games. And it was showcasing the much anticipated Starfield on the very first day, in a theatre seating 300 people, with the unexpected company of Xbox boss Phil Spencer and Bethesda director Todd Howard.
This feels like a pivotal moment for Microsoft, with Starfield in a unique position (and a lot of pressure) to deliver as an Xbox exclusive. A few days from the game's launch, there's a trepidation that can be felt across the industry.