What is Netflix's game plan? | This Week In Business

1 year 6 months ago

On Wednesday, Netflix dropped a few subtle game announcements into an on-stage TechCrunch talk with its gaming VP Mike Verdu. The headlines were that it is opening another new studio, has dozens of games in the pipeline, and is "seriously exploring a cloud gaming offering."

Let's tackle that cloud gaming mention right from the off: the still very recent collapse of Stadia is unlikely to be fueling confidence in this space, but Netflix's track record in running a high-quality streaming service for well over a decade does bode well for the company.

Xbox, PlayStation and Amazon are all slowly growing their cloud gaming services as consumer expectations shift towards being able to transfer between devices while progressing through an entertainment product. Netflix was instrumental in accelerating that shift in other industries.

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Author
James Batchelor