Solon Bucholtz and Dennis Molloy co-founded Vancouver-based LBC Studios in 2015 with a very clear goal in mind: to make games about marijuana "that spoke authentically to the community."
"We knew that everybody at the time – in Canada at least and globally in the cannabis culture – was looking for transitions as things became normal. Everybody in Canada was thinking about cannabis from the traditional production and distribution side. Myself and my partner, being part of that culture as well, recognized that gaming was a very exciting new vertical, and apps were growing," Bucholtz tells GamesIndustry.biz.
"We looked at the game space and realized that no one had really appealed to that culture and group of people in a meaningful and authentic way."