1 year 9 months ago
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Loaded, a talent management and marketing company, announced that it will be opening a new studio, Open World.
As reported by Business Insider, the expansion will serve as a gaming consultancy business, Open World Solutions, to help marketers unfamiliar with games industry.
"So many non-endemic brands look at gaming and don't have that Rosetta Stone to really understand where their brand can fit into the milieu," said Niles Heron, Loaded's chief communications and culture officer.