Generative AI is the speculatively disruptive trend of the moment, inheriting the title from the metaverse and blockchain gaming before it. And while narrative gaming start-up Hidden Door just surfaced last year with a pre-seed funding round, CEO Hilary Mason had years of experience working in machine learning and AI beforehand.
And while she clearly believes in the technology's potential – as evidenced by co-founding Hidden Door in the first place – she finds some of the hype around the field of late overblown.
"I'm a bit of a pragmatist in this space," she tells GamesIndustry.biz. "I do believe the technology can be incredibly useful as a tool, and a lot of the applications I see being developed right now are essentially productivity tools around, 'Can we more efficiently do the things around games and entertainment that we're already paying somebody to do?'"