Square Enix Montreal rebrands as Onoma

1 year 7 months ago

Five months after being acquired by Embracer, Square Enix Montreal has now been renamed Onoma.

In a post on its new website going into detail about the rebrand, the company explained that Onoma is Greek for "name," adding that a "Rebrand Squad" was created soon after the studio was acquired, in May 2022.

The post said that a total of 165 names were considered before settling on Onoma, with one of the main criteria being for it to "be easy to pronounce in both French and English."

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Author
Marie Dealessandri