Sony's third-party plan to make PlayStation the best place to play

1 year 2 months ago

As Sony Interactive Entertainment's head of third-party portfolio and acquisitions, Shawne Benson is in a good position to trace the platform holder's evolving strategies when it comes to – in her words – "making PlayStation the best place to play."

Benson has been with Sony in a portfolio role since early 2017, and took over her current title in 2021. Speaking with GamesIndustry.biz ahead of this month's DICE Summit, Benson says she's seen a significant change in what her role entails as part of the larger PlayStation strategy, in part due to where the company has been in the console generation lifecycle.

"In the time that I joined, and I was watching my predecessor manage the team, he was really focused on driving value for the masses in our PS4 audience, and also really focused on PSVR. And a lot of the partnerships were really about driving engagement on the platform, so the types of games we brought would tell that 'breadth and depth' story and also showcase some of the innovations on PS4.

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Author
Brendan Sinclair