Social platform gaming ambitions disappear in a Snap | This Week in Business

1 year 7 months ago

An underlying trend can be seen this week across multiple social media platforms, and it's that games and social media platforms are struggling to find harmony.

The biggest example of this was unveiled by Snap; in a recent memo to investors, the platform confirmed approximately 1,300 layoffs and a sizable restructure of its core business that saw its games arm brought cleanly to a halt.

A similar thing also happened over at TikTok parent ByteDance; the Chinese firm is reportedly "aggressively downsizing" its gaming operations, laying off hundreds inside the division. Meta also announced this week that it would be shuttering its dedicated Facebook Gaming app in October, just two years after launching it.

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Author
Danielle Partis