Sega retires Yakuza brand in favour of Like A Dragon

1 year 8 months ago

Sega is changing the name and marketing of the long-running Yakuza series back to its original Japanese branding.

Moving forward, games in the series will now be known outside of Japan as 'Like A Dragon.' In a statement to Kotaku, Sega said that this branding is to "more closely align with the Japanese name."

In Japan, the games and the studio that makes them have always been titled Ryu Ga Gotoku, which translates to Like A Dragon. In the west however, releases were renamed to Yakuza to better illustrate the theme of the games.

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Author
Danielle Partis