7 months 3 weeks ago
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ReedPop, events organisers and publisher of sites such as GamesIndustry.biz, has announced the results from the first year of its audience platform Engage.
The data platform, which was developed in response to the demise of third-party cookies, saw year-on-year increases in performance across click-through rates (CTR), video completion rates (VCR) and viewability.
Average CTRs rose across the board, with ad campaigns for core partners seeing rates increase by more than 50% when compared to those run before the platform was introduced. Meanwhile, VCRs are up by 20% on average.