1 year 8 months ago
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GamesIndustry.biz parent ReedPop has launched a new audience targeting platform that grants more user insights across the company's entire portfolio of events and publications.
Called ReedPop Engage, this allows advertisers to tailor their campaigns based around data from the attendees of major shows such as New York Comic Con, PAX, EGX and MCM, as well as websites such as Eurogamer, Rock Paper Shotgun, Dicebreaker, VG247, Digital Foundry and the recently launched Popverse.
It has been built in partnership with the privacy-forward infrastructure of Permutive, and draws on data around content consumption, user surveys, event ticket sales and interactions with physical stands and signage.