Why I Love is a series of guest editorials on GamesIndustry.biz intended to showcase the ways in which game developers appreciate each other's work. This entry was contributed by Pete Wicher, audio director and lead writer at Jukai Studio. Jukai's new game Stray Souls launched this week on PC, PS5 and Xbox Series X|S.
Nine years ago, Sony unceremoniously launched a mysterious horror game on the PlayStation Store. Enigmatically titled P.T. It launched with little fanfare as a surprise "shadow drop" during a Sony press conference.
When the first person completed the game on stream a mere few hours after it launched, P.T. immediately went viral when the end credits revealed its true purpose: the whole thing was a promotion to announce a new Silent Hill game! To this day it remains one of the most ambitious and original ways to announce a game: through the use of another game! While Silent Hills was tragically canceled, P.T. remained ingrained in the public consciousness.