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2023 marks ten years since Peter Molyneux's social experiment with Curiosity: What's Inside The Cube concluded, promising one user a direct role in strategy game Godus as the 'God of Gods.'
In the following years, a Eurogamer interview with that player, Bryan Henderson, and a controversial interview with Rock Paper Shotgun prompted a lot of negativity towards Molyneux, and compelled him to take more of a backseat, handing over the reins of his studio 22cans and resolving not to speak to the press.