4 months 3 weeks ago
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A new report from Niko Partners has found in-game purchases accounted for 87.8% for the $89.4 billion gaming market share in Asia, the Middle East and North Africa.
Of the $78.5 billion spent on in-app purchases, premium games accounted for $7.8 billion while $3.1 billion was spent on subscriptions.
The report said that 62.3% of those surveyed bought premium games in the past 12 months across all platforms. A third of respondents used subscription services to access games, which increased to 51% when accounting for broader subscription services such as Prime Gaming.