Twitch recently announced that its exclusivity rules which forbid Partnered creators from streaming on other platforms have been modified. This change in policy now allows these creators to use any of the other streaming services, including YouTube and Facebook Gaming, for creating live content. This is great news for the content creator community and brings with it both opportunities and challenges.
Throughout any given day, this generation consumes content all across social media, from streams on Twitch, to chatting on Discord, watching VODs on YouTube, enjoying pictures on Instagram, and bingeing on TikTok. Because audiences are constantly scouring different outlets to stay abreast of what is new, it means these services all offer opportunities to strengthen one's personal brand.
Even if a creator chooses to make one platform their primary destination, these other services can help attract and grow their communities on it by making them more well known.