Navigating the storm: Lessons learned from the mobile market's downturn

6 months 3 weeks ago

For quite a while the gaming market was considered by some to be an evergreen industry that thrives regardless of the worldwide economic situation.

And it's no wonder such beliefs were common, as the videogames market has been growing for the last 30 years, performing relatively well even during the tough 2007-2008 crisis. In 2020, not the best time for many sectors, the revenues of video game companies increased by 23.1% (Newzoo).

However, everything changed when 2022 hit the world. According to data.ai, the size of the video game industry in 2022 amounted to $193 billion, a 5% decrease from the 2021 figures. Another "novelty" was that the leader of the fall was the mobile games segment which comprised more than half of the overall gaming industry and declined by almost 7%.

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Author
Nikita Matsokin