6 months 2 weeks ago
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Mobile games veterans David Nelson, Tom Storr, and Phillip Black have formed consultancy firm The Experimentation Group.
As reported by MobileGamer.biz, the group aims to collaborate and help developers grow "by using science" and provide industry advice, as stated by Storr, King's former product lead for innovation.
Appointments for The Experimentation Group are free, so long as a studio has a mobile casual game with more than 10,000 active users, can "ship a small experiment in two weeks or less," and is happy to share updates and the lessons it's learnt with the consultancy group and the industry.