Assassin's Creed: Valhalla was the biggest entry in the series to date – and not just in terms of the number of hours it took to complete; it was the first Assassin's Creed to reach $1 billion in revenue.
As such, the series has been cemented as a pillar of Ubisoft's future, one of three IP (alongside Far Cry and Tom Clancy) the publisher intends to turn into an "iconic media franchise," with the aim to have this trio delivering €2 billion in annual revenues within five years.
This lofty goal was revealed by CEO Yves Guillemot during last week's media event at Ubisoft's Paris headquarters, where attending publications – including GamesIndustry.biz – were given more insight into the future of Assassin's Creed. While consumers were given a glimpse during Saturday's Assassin's Creed Showcase, the series' executive producer Marc-Alexis Côté gave us more detail.