Industry needs to break down biases about African games markets

8 months 3 weeks ago

At Devcom yesterday, a panel of experts from across the African games industry called for the wider business to address the biases and misconceptions they have about the continent's games markets.

The talk was hosted by Games Industry Africa co-founder and Starbreeze VP of business development Vic Bassey, and featured Africa Games Week co-founder and RenderHeads CEO Nick Hall, RocketRide business development manager and IGDA board member Limpho Moeti, and Maliyo Games founder Hugo Obi.

Reacting to a question from the audience, the panel advocated for the games industry at large to educate itself on Africa's markets. The topic came up after an audience member said in earnest that they were not really aware that there was a games industry in Africa, or people interested in games, touching upon the visibility issues impacting the continent. They further asked how devs from Europe can help change that image.

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Author
Marie Dealessandri