Understanding how to gather interest for your game ahead of launch is a prime topic at every Develop:Brighton.
And at this year's edition of the conference, Twin Drums' founder and creative director Allan Cudicio delivered an inspiring example based on the studio's journey so far with Afro-fantasy MMORPG The Wagadu Chronicles, which has garnered interest in particular since a viral Twitter thread in January 2020.
"There are so many games out there, Steam every year is worse," Cudicio started. "That's why it's really important to think about traction before your game comes out. It's important to think about B2B as well. So not just customers, but also publishers, investors and other additional organisations you are going to be working with. That's something I started thinking of very early and it paid off."