A product is defined as anything that has been made available for sale. In games, that can mean anything from the hardware to a physical retail game to digital or even services. Then of course, when it comes to a digital game, these can all differ in consumer base, whether it’s a free-to-play game or a hardcore genre title.
As such, being a product manager in games can mean different things depending on the product you’re working on.
Product manager is a relatively new role in the history of video games that can often be more associated specifically in the mobile live-service free-to-play space, where the product is constantly evolving and player growth and retention is paramount. However, product managers can also be found in game publishers, whether it’s for small boutique indies or larger established IP.