Earning wishlists on Steam: A case study

1 year 8 months ago

(Note: this piece was originally written on August 8th, any data shared is only accurate up to that point in time.)

For those of you who don’t know me, I’m one of the two developers at Black Tabby Games, an indie game studio I run with my wife, Abby Howard. You might know us from our first game, Scarlet Hollow or you might know us from our recently announced second game – and the subject of this article – Slay the Princess.

Scarlet Hollow is an episodic horror visual novel. We started development on the seven-episode game in March of 2020 and launched the first of those chapters for free in late September of the same year, before driving that launch into a successful Kickstarter the following month.

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Author
Tony Howard-Arias