1 year 9 months ago
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EA may not have exclusivity on NFL video games any longer, but it has kept the rights to one aspect of the license, today announcing a multi-year exclusive esports deal renewal with the league.
"As a trusted partner for more than 30 years, EA's commitment to football authenticity with Madden NFL is exemplary," said NFL VP of video gaming Ed Kiang.
"Extending our partnership with EA is another avenue for the League to grow fandom off the field and enhance the EA Sports Madden NFL Championship Series by aligning Madden competitive gaming with NFL moments. Our joint efforts will drive the type of excitement that NFL fans expect while also highlighting the best Madden players in the world."