1 year 7 months ago
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If you're reading this article, it's highly likely you know what a soft launch is and why we need it. So instead of focusing on things you might already know, we'll concentrate on mistakes developers and publishers commonly make when they launch their mobile games.
We'll take Love & Flowers, one of the games from our portfolio that was eventually cancelled, as an example, going through its problems and some ways to solve them.
Soft launch is the release of a game to a restricted audience in advance of a worldwide launch in order to improve the product based on the received feedback.