China to ban some monetization and engagement tactics in games

4 months 2 weeks ago

China today announced a series of planned restrictions on video game monetization and engagement tactics, according to Reuters.

The National Press and Publication Administrations released new draft rules that will ban a swath of common mechanisms in games, including daily log-in rewards, bonuses for first-time spenders, and incentives to spend repeatedly on a game.

Publishers will also be prohibited from offering loot boxes to minors or allowing for in-game items to be auctioned or used as speculative assets. Games will need to impose spending limits on players, while publishers will be required to run all their servers for Chinese games in China.

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Author
Brendan Sinclair