Building on metaverse successes. How Gamefam’s Roblox strategy delivered a triumphant year

1 year 4 months ago

When it comes to capturing video games’ current zeitgeist, few do it better than Gamefam.

That’s not to say the 2019-founded outfit is conventional or typical. Far from it, in fact. For one, the team largely focuses on making and publishing games and experiences delivered within metaverse gaming platforms. In step with that focus, Gamefam has established a deep understanding of the GenZ demographic’s needs and tastes, informing its work on live-operated original games, virtual concerts, and experiences that connect brands or artists with new audiences within Roblox.

The resulting breadth of potential has also seen Gamefam build works for other giants of the live space, from Fortnite to Minecraft. And yet it is Roblox and its 58.8 million daily active users in particular that have offered Gamefam the opportunity to establish thundering momentum over the past 12 months.

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