There has been a lot of activity recently from EU and UK legislators with each seeking to outdo the other with new laws being introduced at every turn. There is also increasing regulatory activity and enforcement relevant for the games industry, with consumer regulators building capabilities through investment into technology and staff.
It doesn't look like all this activity is going to slow down either, with potentially even more legal changes on the horizon and regulators gearing up to get even more involved.
EU and UK consumer legislators are focused on the digital world, with the games industry at the forefront of the minds of regulators. Game developers and publishers should take stock of the position and react to make sure their monetisation techniques are compliant – or are likely to remain so with the upcoming changes.