Applovin no longer looking to pursue Unity deal

Applovin has reeled in its efforts to merge with Unity, following the latter's move to continue with an existing deal with IronSource.

Last month, the platform made an unsolicited offer to join forces with the engine maker that would see Unity shareholders receive 55% of shares of the combined company.

"AppLovin saw potential in combining its profitable business model and machine-learning capabilities with Unity’s Create platform," Applovin said in a statement. "The opportunity was even more interesting given the market headwinds facing the industry."

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