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Warner Bros will push further into video games as it seeks ways to ensure its big budget franchises generate "more than just one great hit every three or four years".
"We want it to be 'always on'," Warner Bros gaming and streaming boss JB Perrette told Variety. "And the good news is the gaming space is lending itself to that."
Warner Bros values four of its franchises as worth a billion dollars each - DC, Game of Thrones, Harry Potter and Mortal Kombat. Speaking in the same interview, Warner Bros Interactive boss David Haddad said that video games will be a key component in ensuring those franchises remain evergreen - and ever lucrative.