Virgin Media has launched Gamepad, a new, free-to-use gaming space at London's arena and entertainment complex, The O2.
Made up of three distinct areas – a couch co-op space called The Cave, streaming room The Stage, and "an entire floor decked out with hands-on stations for those who want to game without distractions" called The Playground – Virgin says the area will be "filled with state-on-the-art equipment and technology" in partnership with our friends at Digital Foundry.
Open now and set to remain open seven days a week (12pm-8pm Monday-Saturday; 11pm-7pm on Sunday), Virgin says the project has been designed to "remove all barriers around gaming" and is "free of charge for everyone to experience" for "at least 20 minutes at a time".