Ubisoft blames Assassin's Creed in-game Black Friday pop-up ads on technical error

5 months 3 weeks ago

Ubisoft has said that pop-up adverts seen last night within Assassin's Creed games have now been disabled, and were the result of a technical error.

The adverts, which promoted other games in the Assassin's Creed series that are currently on sale for Black Friday, were spotted by some players yesterday evening, prompting complaints online.

Players reported seeing the adverts pop-up when they paused the action to load the in-game map. One example shared on X, formerly Twitter, shows an advert for 20 percent off Assassin's Creed Mirage fill the screen when a player accesses the map within Assassin's Creed Odyssey.

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Author
Tom Phillips

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