Take-Two expects "cost reduction program" as string of games flop

1 year 3 months ago

Grand Theft Auto publisher Take-Two has confirmed a "cost reduction program" to cut $50m of annual spending after a string of high-profile launches failed to find an audience.

Speaking to investors, Take-Two boss Strauss Zelnick said recent releases such as the excellent but overlooked Marvel's Midnight Suns, plus PGA Tour 2K23 and New Tales of the Borderlands, had all been received well but sold poorly.

"We're seeing softness in the overall market," Zelnick subsequently told GamesIndustry.biz. "Our titles are performing, we've gotten great review scores, we've gotten terrific critical acclaim. And one after another, we've been delivering hits into the current market.

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Author
Tom Phillips

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