World of Warcraft's upcoming expansion, Shadowlands, has secured more pre-sales than any other in the game's sixteen-year history.
"We've seen unprecedented engagement trends since the [World of Warcraft] subscriber base doubled following the launch of Classic last year," Activision Blizzard CEO, Bobby Kotick, said on a recent earnings call (thanks, PC Gamer). "Pre-sales of the upcoming Shadowlands expansion are the highest we've seen at this stage ahead of any release."
"Franchise engagement is at its highest level for this stage ahead of an expansion in a decade," said Activision Blizzard COO Daniel Alegre, with Kotick adding that World of Warcraft generates "over $1 billion" in annual net bookings, alongside its FPS series, Call of Duty.